daniel saunders cv
Creative Director
October 2023 - Present
Working with CEO and co-founders to reposition and rebrand their 10-year-old company, creating a coherent, concise and compelling story that ties together its various offerings across B2B and B2C.
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As Creative Director, owning all content and creative output, as well as all product marketing and positioning.
Head of EMEA Content
October 2018 - October 2023
Managing a team of 10+ creatives - as well as a budget of $500k - to deliver all of the copy, graphic design, video, and event creative across the EMEA region. Scaled the team as our marketing pipeline targets quadrupled.
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Launched a world-leading ABM video program that has enabled Qualtrics to produce nearly 10,000 highly-personalised videos for our prospects. Also led on production for case study videos for Post Office, Deezer and Manchester City FC, working with customers on-site to tell their story.
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Led on content production for events across EMEA, hosting 1,000s of customers and prospects
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Produced first EMEA, non-English case studies videos on limited budgets
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Produced all email, web and digital content for 4+ years, working with team of copywriters to maintain standards
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Launched an ABM content program that puts personalised videos and microsites in the hands of every single sales rep
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Head of Content and Copywriting Standards
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Created and governed content and copywriting standards for one of the world's biggest banks; ran large-scale events to promote the importance of good, well-planned content; led rollout of new websites in China and Hong Kong.
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Planned and created new content standards and ran the intranet section where standards were hosted
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Oversaw a network of copywriters across the world, with monthly sessions bringing the entire content community together
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Ran large events to expand awareness and appreciation of content, with speakers on social listening, SEO, behavioural economics and inclusive language
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Wrote and reviewed copy for the transformation of the bank's online business banking platforms
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Managed, wrote and reviewed content across 3 corporate editorial websites, one of which won awards at the Drum DADI and Digital Impact awards
- Worked with Hong Kong and China marketing teams to launch their new retail banking websites, including for a short period of time in Shanghai.
- Worked closely with local marketing to craft their website, from the UX to the content
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Associate Content Director & Senior Editor
September 2012 – October 2018
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Across 6 years, held a variety of roles at this creative and content agency, working with clients like HSBC, ASICS, TUI, Vodafone and Alstom.
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Lead editor and strategist on Sticky Contentʼs biggest account - HSBC - for over 3 years, acting as the bankʼs global content lead in their digital standards and governance team
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Developed a new tone of voice for ASICS and wrote over 1,000 product descriptions
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Led website migrations for ExxonMobil and Motability Operations, and produced B2B and B2C email content for the Post Office
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Wrote 100s of resort and hotel descriptions for TUI Holidays
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Led on strategy and copywriting for Vodafone's innovative privacy & permissions content
